By Tulinagwe Malopa.
- Nukta Africa now balances the equilibrium between the audience it serves and its internal growth on branding.
- Charles Nduku remind us on how we should improve our brands while increasing the quality of services we offer to our clients.
For a while our organisation has been highly known for training and provision of impactful data-driven news content.
Everyone at our company, Nukta Africa, is always strive to learn and train other colleagues on new data-driven and digital storytelling techniques.
Apart from training, our editorial team has been publishing stories of different individuals and companies that are making impacts in technology and other innovative projects. Like any media company, we have found ourselves helping personal and organisations brands grow.
Our dedication to helping others grow by training and providing content that they can make decisions with, sometimes make us forget our internal responsibility to boost our own brands as well as our company. This is a problem of many journalists or media.
At Nukta Africa, where the whole team is composed by millenials, internal trainings are key and productive tools to impact us with new skills that help increase productivity and increase the quality of services we deliver to our clients at all aspects.
To ensure we learn new skills on personal and organisation branding, we found it was necessary to bring an external trainer to share with us the ABCs on how we build our brands.
Mr Charles Nduku also known as “Mr Brand”, one of the best public speakers in branding issues, made us aware of how we can improve our brands while increasing the quality of services we offer to our clients.
Mr Nduku gave insights on things to consider when building a personal or internal brand including ability to create something that you will be known for and coachability.
Coachability is one of the important elements that identify an individual or an organisation. This why Nukta Africa team is open for learning new things everyday and impart skills to others to increase productivity.
Also, we learnt that persistence is a crucial aspect that makes any company strong and much known positively. This is exactly what we want to achieve for our team members and the organisation in general.
We want to work tirelessly to produce high quality data-driven content and deliver impactful training on data and digital storytelling to individuals and organisations despite resource challenges.
Internal trainings like this one from Mr Brand are key for any company regardless is a startup or a big company.
Though we do offer training to other organisations, we also learn. This continuous process of sharing skills is what make us leave our slogan “Let’s grow together”.